MEET JENNIFER

Jennifer’s 30+ years of experience is concentrated in the consumer and retail segments of media advertising. She has successfully developed, executed, managed, and analyzed media plans and buys for many well-known retail clients including Hy-Vee Food Stores, Iowa Wireless Services, Veridian Credit Union, Isle of Capri Casinos, The Iowa State Fair, Jackson Expo Home Shows, Urban Air Adventure Park and many more. She possesses a savvy expertise in the development and execution of marketing plans involving traditional media, non-traditional media and emerging media. She can effectively plan and negotiate promotional tie-ins and a high level of value-added placements, significantly boosting a client’s visibility, thereby adding value to their plan.

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Jennifer’s varied media background includes more than just creating media flowcharts. She is known to organize and participate in market trips, store/site visits, partnership development sessions in individual markets across the country. She carries significant media clout, market insights and familiarity with information channels that can help the client reach its audience.

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“Delivering the messages to the right people, at the right time, in the most efficient and effective manner, in order to incite a desired action is my bottom-line goal every time,” says Jennifer. But many media professionals face obstacles which cloud the vision of this straightforward goal. Jennifer has a unique ability to sort through all the elements that go into building strategic and sound media plans, including some of the internal input that sometimes boxes other planners in. Jennifer has a passion for fresh perspective, bringing innovative thought processes to the table, and emerging with a creative marketing and media plan that works.

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And research is a key foundation to building her media plans. Knowing how to read data from media resources is not enough; building a story based on the facts and figures that, in turn, leads to strategic and tactical avenues for the client is instrumental for the overall marketing plan. And on the back end, analyzing the post-results is imperative for benchmarking throughout for developing next-step initiatives before, during and following a campaign. Jennifer sets herself apart with these principles so often overlooked by other media professionals.