MY SPECIALTIES
Strategy & Research
My media planning, strategy approach, negotiations, and placement efforts bring results. This is because I focus on developing strategy derived from fact-based research whenever possible. And because I am independent, it allows me to be more efficient and responsive than any large agency. My highly professional and fact-based approach to media has earned me a strong reputation for the partner who delivers results for my clients.
Media Planning
My media plans are customized for each client, and for each project. I’ve seen others in the industry try to sell a standardizing media tool, a social marketing gimmick, or research tactics to clients who may not need those services. I develop plans and executions based specifically on your needs. We collaborate on historical data, sales, and relevant information to develop them. This begins with doing homework using a combination of intelligence gained during a discovery phase and leveraging marketing research and data, when possible. Completing fact-based research analyses typically lead my plan strategies, recommendations, and budgeting.
Media Buying
My philosophy of creating team-oriented partnerships with local media vendors across the nation affords my clients the very best media opportunities. My buying power affords cost-efficient and effective media buys, particularly in Iowa markets. I have a stellar reputation for negotiating outstanding media positions for both paid and non-paid media. I am more than a skilled planner; I am a savvy buyer and tough negotiator.
Media Reporting
Post-campaign reporting is an important element of a media campaign, yet not all media planners/buyers provide it. I create Proof of Performance (POP) documentation of ad deliveries and delineate in terms of paid and non-paid (added value bonus) media. I assure accountability and provide continuous evaluation of vendor services and media performance. My experience, media resources, and technology, coupled with my strong principles regarding stewardship, lead to a sincere desire to achieve and deliver what is promised.
Media Account Management
Some clients require more marketing assistance than the technicalities involved with media planning and buying. I can provide a greater marketing service that ushers the media piece seamlessly into an overall marketing plan. This may include executive team presentations, marketing creative meetings, marketing invoice reconciliations, post-campaign evaluations, and other ancillary marketing services. My services span the spectrum of marketing tasks. No job is too big or too small when we partner together!