MY APPROACH

I operate independently. Through the years, I’ve come to appreciate the freedom and flexibility of running my own consulting business. I’ve enjoyed the privilege of being able to say ‘yes’ to colleagues and projects when there is mutual respect and a collaborative mindset between us.

 

My media planning, strategy approach, negotiations, and placement efforts bring results. This is because I focus on developing strategy derived from fact-based research whenever possible. And because I am independent, it allows me to be more efficient and responsive than any large agency.

 

My media plans are customized for each client, and for each project. I’ve seen others in the industry try to sell a standardizing media tool, a social marketing gimmick, or research tactics to clients who may not need those services. I develop plans and executions based specifically on your needs. And whenever possible, we collaborate on historical data, sales, and relevant information to develop them.